Indigo Books & Music - Enrich Your Life
Ideation, Design, Installation
2018
Indigo is Canada's largest book, gift, and specialty toy retailer, operating stores in all ten provinces and one territory, and through a website offering a selection of books, toys, home décor, stationery, and gifts. During the second half of 2018 we rolled out a campaign called "Enrich Your Life" to stores across Canada featuring artwork, portraits, text, and quotes all developed in a grid system that could be adjusted and collaged depending on the location where the work would appear. This system allowed the work to be flexible and unique to all the places was installed.